Inception: Trailer Analysis

I decided to look at the trailer for Inception in order to see how they advertise their Thriller film.
The first thing that happens in the trailer is a CU of the spinning top, one of the most symbolic enigma codes in the entire film. This links in with the idea of it being important in the film. You then see the main character in the film standing next to a table and spinning it.
This trailer also makes use of a voiceover in order to give a brief idea of what the film is about. The first thing the character says is "what's the most resilient parasite?". This immediate rhetorical question intrigues the audience due to the fact they are intrigued and want to discover the answer.
Some official ident logos are then shown in order to see the makers behind the film. Because they are all very famous companies, the audience feel straight away that the film is going to be very good because of their successful history.
The music gets a lot more tense at this point in order to increase the suspense. There are then some CUs of people's faces. You can see they are looking at something as they are shocked but the audience isn't told what. This CU is used in order to make the audience want to know what it is the characters are looking at because you can see their reaction. The reason for their surprise is quickly revealed - a disorientating establishing shot of the world seeming to fold over itself. This makes the audience ask why this is happening - but this is not revealed in the trailer. In order to find out why, the audience has to watch the film.
After another CU, this time of some water rippling (suggesting that the ground is shaking) and an over-the-shoulder shot of a man looking out the window at an explosion (again, increasing the action and tension) there are some medium shots introducing some more of the characters before the voiceover says "which is why....." and the music builds up to a crescendo and goes quiet right at the same moment the screen snaps to black. The character says "I have to steal it" before the music begins again and there is an action shot of him with a gun. There is then a black screen saying that it was directed by the same person as The Dark Knight, again making the audience aware that there is a lot of experience behind this film and so making them sure that it is going to be good.
There are then some more exciting shots like explosions and more of that funny world-folding thing and this showcases to the audience how some of the special effects throughout this film are quite spectacular.

Throughout the trailer, the main character is in a suit and this is a typical thriller costume. However, his suit is quite a light grey colour (as opposed to the dark colours that thriller characters usually wear) and this is breaking a stereotype, making the film a lot more interesting to watch.
Additionally, although he appears to be a good character, you see him in this trailer pointing a gun at people and being part of an explosion. Therefore, it makes the audience wonder whether he is a 'good guy' or a 'bad buy' - again, another typical Thriller convention.

Overall, I think this is a really good trailer and it has made me consider whether we should break some stereotypes in our film in order to make it more interesting for the audience. One idea that I have is to, instead of using an old man like our target audience has expressed their interest for, to use a young person (possibly late teens, early 20s) because this would be unexpected to the audience and so would appear more exciting.